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About Chad

Blog > About Chad

Who // Chad Peterson
What // Media Designer & Front-end Developer
Where // Elk River, MN
When // 2005 – Present
Why // Passion

My name is Chad Peterson,  am owner and chief Designer at Sparkhouse Creative Design / TechWorX Media, a graphic design company specializing in small business branding and graphic design. I am also a paid-on-call firefighter (hence the name SparkHouse). As an accomplished creative professional with more than 10 years of experience in the fields of communication design, marketing, and creative design, I am well versed in the latest tools and best practices for logo and brand development, print production, and web design.

I’m wickedly passionate for well designed & functional media. I’m a Swiss Army knife; knowledgeable and curious about most things; expert in select areas. [/sws_blockquote]Over the years, I have mastered such programs as Adobe Illustrator, Adobe Photoshop, Coda, and just about any tool that helps me create and develop. My design eye helps bring the art of design functionality to life with easy to follow interfaces, and well through-out design. I am very passionate about the graphic design business and take pride in showing that through my work, giving your project the personal attention and professional quality your design deserves. I see one of my major strengths being my adaptability. I am able to jump easily from being a designer, to a coder, to software and hardware technician, to decision maker. This adaptability can also be seen in my design work where I am able handle any task I’m given, be it web, multimedia, motion, branding, or print.

I focus on one thing and one thing only…top quality, affordable design services that meet or exceed your expectations! From small projects to full branding and ad campaigns, I listen, design and deliver. In the interactive space, I’m a salty-old sea captain at this point. I began building sites in ‘96 on Prodigy for Rage Against the Machine to trade bootleg concert tapes. I’ve been in this long enough to know what a BBS is; when 14.4 kbps was a serious speed upgrade and how amazing animated GIFs where when they arrived on the scene. My professional experience covers everything from promotional material for print and web, to web-site appearance and logo/branding/packaging design for domestic and international clients.
Whether your message is on a postcard you mail out, an ad in a magazine, or on the web, I concentrate on a message of consistency.

As a self-motivated and passionate designer, who strives to keep current with latest design trends, I look to be consumed by new endeavors and challenged by clients as well as other creatives.

My Areas of expertise include:

  • Graphic Design – Great style that’s not just creative, but consistent & professional.
    • Graphic design, illustrations and 3-D modeling
  • Web design and development – Websites that are easy on the eyes and simple to use.
    • Custom Web Design & Development – What does “custom website design” really entail? Each and every element of a truly custom website design is planned and created specifically for your organization. No templates, no cookie-cutter themes.
    • Discovery and consulting
    • Design and animation
    • CMS integration and site coding and testing
  • Identity and Logo Design- You’ve got the Spark, Now Add the Sizzle.  Our process combines creative talent and top tier design to assure your “mark” hits the mark!
    • Logo Designs – Get noticed and become memorable.
      • We have four logo packages to fit your budget
    • Corporate identity
      • The look and feel of your stationery and collateral represent an important part of making a positive brand impression on clients and prospects alike. Showing that you care about your image signifies that you care about your clients.
  • Print Collateral – A brochure that intrigues your customers; a business card you’ll be proud to give away…
    • Brochures & Sales Kits – Print media has certainly shifted, but still plays a vital role in your marketing and brand image.
    • Exhibit design – From exhibit design & marketing to purchasing the right display, we make sure you are best in “show.”
  • Advertising – Magazines, bill boards & online ads.
    • Advertising campaigns
    • Direct mail campaigns
  • Social Media Marketing – Don’t be afraid to get social with it!
    • Facebook. Twitter. LinkedIn. YouTube.  You have heard the terms (probably daily), but do you use them?  How about leverage them for your business? It is time to step up your social skills and mingle with the crowd! (Your customers)
    • Custom Facebook Pages – Engage and grow your Fan base. By leverage the power of social media
  • Search Engine Optimization – Optimization & traffic-building programs.
  • Content Management -Powerful, simple and easy to use client control the content of their website.
  • E-mail Marketing – E-mail marketing programs.
  • Brand development/re-branding
  • Online marketing
    • Marketing and sales strategies
  • Persuasive copy writing
  • Interactive presentations and media
  • Public Relations (PR)